The toy industry is the most distinctive and dynamic pillar industry in Chenghai District, with a high degree of industrial agglomeration, a complete industrial chain and strong market competitiveness. Chenghai has 46,400 main players in the toy industry, including 10,900 enterprises and 35,500 self-employed; among them, there are 186 toy enterprises above designated size. 43.3% of the total industrial output value.

This municipal party congress proposed to unswervingly follow the road of "building a city with industry and building a strong city with industry", building an industrial development pattern of "three new, two special and one large", requiring the toy industry to "promote the integration of craft toys and digital creativity, cultivate IP with independent intellectual property rights, original brand with Chaoshan cultural elements, build a creative complex combining toys, theme parks, and boutique cultural blocks, cultivate and expand the new business form of 'toy +' cross-border integration, and create over 50 billion yuan in toy creativity "Industrial Cluster", which is of great significance to the development of the toy industry in Chenghai District, and brings a rare development opportunity for Chenghai to give full play to the advantages of its industrial base and promote the high-quality development of the industry.