The just-concluded 12th Party Congress has drawn a grand blueprint for Shantou's development in the next five years, set the road for Shantou to "build a city with industry and become a strong city with industry", and catch up with the construction of special economic zones in the new era. The direction, task book and roadmap are provided. "The start is a sprint, and the start of the competition is the final!" "Shantou Daily" will launch the "Party Congress Voices at the Grassroots" column from now on, focusing on the city's various departments at all levels to quickly unify their thoughts, build consensus, and promote the clear goals of the party congress Lively practice of task implementation. stay tuned!

"China's Toy Capital" Chenghai

Chenghai is the "toy capital of China" and the "pioneer" of agriculture in eastern Guangdong. Chenghai District said that it will quickly implement the deployment of the city's 12th Party Congress, speed up the development of the toy creative industry, help build a "three new, two special and one large" industrial development pattern, accelerate the development of modern agriculture, and help rural revitalization. Create a new type of industrialization demonstration area.

The municipal party congress proposed to build an industrial development pattern of "three new, two special and one large", which brought new opportunities for the development of the toy creative industry in Chenghai. Recently, party representative Zeng Fanpeng has been going to toy companies for many times in a row to publicize the spirit of the party congress and learn about the latest developments in the industry.

Zeng Fanpeng, a member of the Chenghai District Government Party Group and Director of the Laiwu Management Committee, said: "One of the problems facing the development of Chenghai Toys is the transformation of the industry, and vigorously promoting the addition of IP to toys, toys and cultural creativity, toys and creativity, and the transformation and upgrading of the entire industry. Take a new path.”

The report of the Municipal Party Congress proposed that we should unswervingly follow the road of "building a city with industry and strengthening the city with industry", focusing on building a more competitive modern industrial system, promoting the integration of craft toys and digital creativity, and cultivating independent intellectual property rights. IP, an original brand with Chaoshan cultural elements, to create a toy creative industry cluster of over 50 billion yuan.

Chaoshan dragon dance, Chinese aerospace, domestic movies... In the building block toy section of Senbao Culture Company, these themed products continue to sell well. In 2020, Senbao's annual output value will reach 800 million yuan, and about half of its products belong to IP building blocks.

There are 46,400 toy industry market players in Chenghai District, including 10,900 enterprises, about 130,000 employees, and 186 toy companies above designated size. How to promote the expansion of space, carry out technological innovation, and promote the creation of a toy creative industry cluster exceeding 50 billion yuan has become the focus of the government and enterprises.

Zeng Fanpeng, a member of the Chenghai District Government Party Group and director of the Laiwu Management Committee, said: "Now we are also planning to transform some old industrial communities into new toy industry clusters. In July this year, the district also introduced Ubisoft Gold Music. The ecological center project, which mainly serves the development of intelligent robots and artificial intelligence application software.”