Develop and strengthen the toy creative industry
Release Time:
2025-05-08
The toy industry is the most distinctive and vibrant pillar industry in Chenghai District, with a high degree of industrial concentration and a complete industrial chain, possessing strong market competitiveness. Currently, there are 46,400 market entities in the toy industry in Chenghai, including 10,900 enterprises and 35,500 individual businesses; among them, there are 186 toy enterprises above designated size. In the first three quarters of this year, the output value of toy enterprises above designated size in the district reached 9.296 billion yuan, accounting for 43.3% of the total industrial output value above designated size.
The toy industry is the most distinctive and vibrant pillar industry in Chenghai District, with a high degree of industrial agglomeration and a complete industrial chain, possessing strong market competitiveness. Currently, there are 46,400 market entities in the toy industry in Chenghai, including 10,900 enterprises and 35,500 individual businesses; among them, there are 186 toy enterprises above designated size. In the first three quarters of this year, the output value of toy enterprises above designated size in the district reached 9.296 billion yuan, accounting for 43.3% of the total industrial output value above designated size.
This municipal party congress proposed to unswervingly follow the path of "industrial city and strong industry," to build a "three new, two special, one big" industrial development pattern, requiring the toy industry to "promote the integration of craft toys and digital creativity, cultivate IP with independent intellectual property rights and original brands with Chaoshan cultural elements, build a creative complex that combines toys with theme parks and boutique cultural blocks, cultivate and expand new business formats of 'toys+' cross-border integration, and create a toy creative industry cluster worth over 50 billion yuan." This is of great significance for the development of the toy industry in Chenghai District and brings rare development opportunities for Chenghai to leverage its industrial foundation advantages and promote high-quality industrial development.
"The new positioning and new requirements of the municipal party committee for Chenghai fully align with the beautiful goals of development envisioned by the cadres and masses of Chenghai. This goal fully reflects the municipal party committee and government’s diagnosis, direction, emphasis, and support for Chenghai's development, as well as their earnest expectations for Chenghai's development, filling us with confidence for the development in the next five years." Chenghai District Government Party Group member and Laiwu Management Committee Director Zeng Fanpeng is a delegate to the 12th Municipal Party Congress. After the conference, he returned to his post immediately and brought the voice of the municipal party congress to the front line of enterprise production. At toy companies such as Guangdong Senbao Cultural Industry Co., Ltd. and Shifeng Cultural Development Co., Ltd., Zeng Fanpeng, along with departments like Chenghai District Industry and Information Technology, held discussions with employees to convey the municipal party congress's deployment of Shantou's industrial development layout for the next five years and the new positioning and new requirements for Chenghai District in the next five years, helping enterprises clarify their future development direction.
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