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The development market of electric toys

Release Time:

2025-05-08

After years of technological research and market cultivation, electric toy cars have become a main product among boys' toys. In the customs export product toy coding category of "other toys and models with power devices," electric toy cars account for a significant proportion. According to the analysis from the Guangdong Toy Association, it is estimated that electric toy cars make up about 70% of this coded product. Therefore, by comprehensively analyzing various aspects through customs export statistical data, we can calculate the following market for this product:

After years of technological research and market cultivation, electric toy cars have become a main product among boys' toys. In the customs export product toy coding for "other toys and models with power devices," electric toy cars account for a significant proportion. According to the analysis by the Guangdong Toy Association, it is estimated that electric toy cars account for about 70% of this coded product. Therefore, through comprehensive analysis of customs export statistics, we can calculate the following market for this product:

In 2008, China exported "other toys and models with power devices" worth 903 million USD. However, in reality, toy cars without power devices—such as proportionally made model cars—account for a significant proportion of toy cars and are usually sold at a higher price. Furthermore, since toys made in China account for about 70% of the world market, and the product export statistical amount is based on the factory price, the international market retail price can be several times the product's export offshore price. Based on these market facts and using a conservative estimation method, we can conclude that the export of electric toy cars and model cars from China in 2008 is estimated to exceed 1 billion USD. Generally speaking, overseas retailers import toy products worth 1 RMB from China, and the market price after returning home will significantly rise to 1 USD. Thus, conservatively estimating, the global toy car market sales will exceed 5 billion USD.

Specifically regarding domestic market sales, although electric toy cars and model cars are important products among toys and are the main products for boys' toys, how large is the annual market sales volume? If we consider that 70% of Chinese toy products are exported and conduct a comprehensive analysis while adopting a conservative estimation method, it will reach over 700 million USD. If converted to RMB, the domestic toy car market sales will exceed 4.5 billion RMB.

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